Life Protection Insurance Ad Concept

The excercise was, to mention the importance of life protection insurances and focus their meaning. The idea for this excercise was a “one second”campaign, which could visualize with different images, how a bad second could change life forever and make a life protection insurance very important. The idea was also, to show this story always one second BEFORE the accident/happening to open the viewers mind for the next storyparts and to combine the creative continuation from the viewer with the consequences of his imaginations. this is an image example for this concept, much more images for the “one second”stories could follow.